剛剛，戛納國際創(chuàng)意節(jié)官方發(fā)布聲明，考慮到嚴(yán)峻的疫情形勢，原本推遲至10月26日-30日舉辦的戛納國際創(chuàng)意節(jié)和創(chuàng)意獎，正式宣布取消！2020年不再舉辦戛納國際創(chuàng)意節(jié)，下一次舉辦的時間暫定于2021年6月21日-25日。

戛納國際創(chuàng)意節(jié)賽事官網(wǎng)

戛納國際創(chuàng)意節(jié)官方通過官網(wǎng)和Twitter @Cannes_Lions 等媒體渠道發(fā)布取消的消息，表示：“考慮到當(dāng)前新冠疫情對世界范圍內(nèi)廣告行業(yè)的持續(xù)影響，我們不得不做出這個艱難的決定，取消2020年的戛納國際創(chuàng)意節(jié)和創(chuàng)意獎?！?/p>

戛納獅官網(wǎng)宣布取消2020賽事

戛納獅官方推特@Cannes_Lions宣布取消2020賽事

以下是2020年戛納國際創(chuàng)意節(jié)取消賽事的官方聲明：

戛納國際創(chuàng)意節(jié)2020宣布取消
2020年將不再舉辦創(chuàng)意節(jié)和創(chuàng)意獎

2020年4月3

戛納國際創(chuàng)意節(jié)今天宣布，原本計(jì)劃推遲至今年10月份舉辦的一年一度的創(chuàng)意節(jié)不再舉辦。下一次舉辦創(chuàng)意節(jié)的時間暫定于2021年21日-25日。

隨著新冠疫情的發(fā)展，全世界范圍內(nèi)的消費(fèi)者、創(chuàng)意人以及媒體行業(yè)受到持續(xù)影響，我們越來越明白，客戶的重點(diǎn)已經(jīng)轉(zhuǎn)移到保護(hù)人們、為消費(fèi)者提供最迫切的必需品，以及聚焦于保護(hù)公司、社會和經(jīng)濟(jì)上來。

因此，在同我們的合作伙伴和客戶深入?yún)f(xié)商后，我們做出了這個艱難的決定。這也反映了當(dāng)前世界面臨的前所未有的社會、健康和經(jīng)濟(jì)的挑戰(zhàn)。另外，我們也迫切希望盡快為我們的合作伙伴和客戶消除關(guān)于獎項(xiàng)和賽事的任何不確定性。

戛納國際創(chuàng)意節(jié)主席菲利普·托馬斯（Philip Thomas）評論道：“戛納國際創(chuàng)意節(jié)的核心一直是關(guān)于創(chuàng)意和獎項(xiàng)的。我們意識到，創(chuàng)意團(tuán)體目前還面臨著其他挑戰(zhàn)，他們根本無法提出可以樹立標(biāo)桿的工作。營銷和創(chuàng)意行業(yè)和其他許多行業(yè)一樣，目前也處于混亂之中，所以我們決定取消今年的創(chuàng)意賽事，以做出微薄的貢獻(xiàn)。我們已經(jīng)盡可能早地做出決定，以讓整個行業(yè)對形勢有一個全面的了解，這就是我們今天宣布這一舉措的原因。”

戛納國際創(chuàng)意節(jié)董事總經(jīng)理西蒙·庫克（Simon Cook）補(bǔ)充說：“我們都期待著一個更加積極的時代——現(xiàn)在，戛納國際創(chuàng)意節(jié)將繼續(xù)把全球創(chuàng)意團(tuán)體聚集在一起，為我們提供靈感。最近我們征集來自世界各地鼓舞人心的創(chuàng)意故事，目前已經(jīng)得到了數(shù)百個創(chuàng)意團(tuán)體的支持，顯示了他們在這場危機(jī)中的進(jìn)展。我們堅(jiān)信，戛納國際創(chuàng)意獎將會繼續(xù)為這些創(chuàng)意團(tuán)體提供應(yīng)得的價(jià)值認(rèn)可，我們期待著在2021年成功慶祝和表彰他們，到那時世界將會回歸美好和穩(wěn)定，而我們的獎項(xiàng)將會給予這些人應(yīng)有的關(guān)注?！?/p>

Cannes Lions 2020 Cancelled
The Festival and Awards will not take place in 2020

3 April 2020

Cannes Lions announces today that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021.

As the impact from COVID-19 continues to be felt across the world on consumers and our customers across the marketing, creative and media industries, it has become clear to us our customers’ priorities have shifted to the need to protect people, to serve consumers with essential items and to focus on preserving companies, society and economies.

Our difficult decision follows in-depth consultations with our partners and customers and reflects the unprecedented societal, health and economic challenges currently facing the world, as well as our desire to remove any uncertainty about the running of the awards and event for our partners and customers.

Philip Thomas, Chairman, Cannes Lions, commented: “Cannes Lions at its core has always been about creativity and the Lions. We realise that the creative community has other challenges to face, and simply isn’t in a position to put forward the work that will set the benchmark. The marketing and creative industries, in common with so many others, are currently in turmoil, and it’s clear that we can play our small part by removing all speculation about the Festival this year. We have tried to make our decisions as early as possible to give the industry total clarity on the situation, and that is why we are announcing this move today.”

Simon Cook, Managing Director, Cannes Lions, added: “We all look ahead to a more positive time – right now, Cannes Lions will continue to bring the global creative community together and provide inspiration where we can find it. Our recent call for inspirational creative stories from around the world has already garnered hundreds of accounts of our community uniting and showing progress in this crisis. We believe firmly that the Lions continue to offer valuable recognition to that community and we look forward to celebrating and honouring the work in 2021, when the world will hopefully feel more stable, and our community can give their work the focus it deserves.”

更多內(nèi)容請關(guān)注戛納國際創(chuàng)意節(jié)官方網(wǎng)站：https://www.canneslions.com/

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